WHY?
FEELINGS CAN BE FAKED; EMOTIONS CANNOT
Feelings are what we perceive: grief, joy, anger, jealousy or relaxation. Emotions are mostly unconscious and act as the driving force for all our action, sensations and feelings.
Measuring emotions provides a higher level of accuracy. Using the latest neuroscience technology, we can do this at any interaction point you have with your client or employee.
There are 40 terabytes of data generated every hour in retail, showing what consumers have retrospectively done, but not why they did it.
With businesses focused on Customer Experience, how do you truly understand your customers unless you can measure their subconscious decision-making process and the emotional engagement with your product, service and brand?
Human4x provides this insight to help create truly meaningful customer experiences.
FEELINGS CAN BE FAKED; EMOTIONS CANNOT
Feelings are what we perceive: grief, joy, anger, jealousy or relaxation. Emotions are mostly unconscious and act as the driving force for all our action, sensations and feelings.
Measuring emotions provides a higher level of accuracy. Using the latest neuroscience technology, we can do this at any interaction point you have with your client or employee.
There are 40 terabytes of data generated every hour in retail, showing what consumers have retrospectively done, but not why they did it.
With businesses focused on Customer Experience, how do you truly understand your customers what unless you can measure their subconscious decision-making process and the emotional engagement with your product service and brand?
Human4x provides this insight to help create truly meaningful customer experiences.
EXPERIENCE
IS THE NEW PRODUCT
KNOW YOUR CUSTOMER
Humans make about 20,000 decisions per day. Our consciousness would be hopelessly overwhelmed if it had to make each of these decisions without emotions. And even the choices that we make supposedly rational are emotionally influenced or predetermined.
Each emotion expresses itself through a particular physical and intricate signal pattern helps us to recognise the patterns of seven action-determining emotional states. These are the KPI’s of emotional engagement. These KPI’s are Relevance, Attraction, Sympathy, Emotional Closeness, Trust, Scepticism and Stress. Twenty boimetric signals measure these (Without using cameras to recognise facial expressions).
