FEELINGS CAN BE FAKED; EMOTIONS CANNOT
Feelings are what we perceive: grief, joy, anger, jealousy or relaxation. Emotions are mostly unconscious and act as the driving force for all our action, sensations and feelings.
Measuring emotions provides a higher level of accuracy. Using the latest neuroscience technology, we can do this at any interaction point you have with your client or employee.
There are 40 terabytes of data generated every hour in retail, showing what consumers have retrospectively done, but not why they did it.
With businesses focused on Customer Experience, how do you truly understand your customers unless you can measure their subconscious decision-making process and the emotional engagement with your product, service and brand?
Human4x provides this insight to help create truly meaningful customer experiences.