HOW?

EMOTIONAL TOLERANCE WAVE

The purchase of goods, the use of services, the engagement with a brand has several moments of truth. In these moments, customers, citizens, consumers go through an up and down of emotional waves. Usually, there is an individual tolerance of emotional load acceptance. Be it negatively or positively, the margin between the exceeding points of emotional acceptance is the tunnel in which an emotional tolerance wave normally moves.

As long as these margins are not touched, the consumer will feel fine or according to the expectations. However, once the margin is crossed, the emotion hits the memory, in both directions. This is where we support our clients to balance the wave of emotional tolerance with the help of the Human4x index.

The Human4x Index measures each critical stage of experience.

key moments of emotional engagement

Why use the Human4x Index?

The human4x Index provides results from the emotional impact per moment of truth, the economic impact and the result of the net promoter scores. It helps to determine which factors of the Experience has to be worked on to improve profitability.

hx4 score before and after changes

Why Human4x adds value to our clients.

  • More targeted and accurate than existing traditional promoter score models. It measures around all critical moments.
  • Enables the development of better Human Brand Experience at each touchpoint or moment within the whole Human4x process.
  • The Index is a business tool to drive improvement through the Human Brand Experience of its customers and can be directly linked to profitability.
measuring human experience

Why Human4x adds value to our clients.

  • More targeted and accurate than existing traditional promoter score models. It measures around all critical moments.
  • Enables the development of better Human Brand Experience at each touchpoint or moment within the whole Human4x process.
  • The Index is a business tool to drive improvement through the Human Brand Experience of its customers and can be directly linked to profitability.

A BRAND’S EMOTIONAL IMPACT ON ITS CUSTOMERS

DEFINES ITS SUCCESS