Human4x measures each critical stage of experience
Creating the right emotional interaction for your customers or employees is the most decisive factor when looking at increasing customer satisfaction and experience.
If a brand is not positively emotionally engaging, or if it merely shoots too many messages at its target group, it unnecessarily squanders its budget and frustrations the people it is trying to communicate with.
Human4x prevents this from happening. We can first measure and determine whether and if not, why a touchpoint does not work. We measure the emotional engagement between brand and person.
We can develop measures that target the senses of the target group, increasing emotional engagement. We can apply this to both the external relationship “brand-customer” and also to the internal relationship “brand-employee”, which is often left out.